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Hillary Clinton promises to “crack down on price gouging” and speed the approval of generic drugs in a new TV ad, the latest in a series that highlights her plan to rein in rising prescription drug costs.

The ad, which will run in Iowa and New Hampshire, features an Iowa family that Clinton says is struggling to pay $400 a month “in medical and drug costs.” According to the campaign, the family— Lynn Kutsch, a hospital nurse, and her 6-year-old son Aidan — is paying the large medical bills because of Aidan’s battle with hydrocephalus, a condition in which excess fluid accumulates in the brain.

In the ad, Clinton features two provisions of her drug costs plan: the cap on out-of-pocket prescription drug expenses, set at $250 a month, and her proposal to push the Food and Drug Administration to clear its backlog of generic drugs that are awaiting approval.


Although Clinton has targeted the steep increases in the base price of some drugs, this ad focuses more on the health insurance side of it — the share of the price that consumers pay themselves, which is usually determined by the design of the health insurance plan they have.

“For Lynn’s family, the big stress is paying $400 a month in medical and drug costs for Aidan. For other families, it’s higher deductibles, premiums, and copays that keep adding up,” Clinton says in the ad. “We’ve got to get health care costs under control for Lynn’s family and for yours.”


Clinton has released two previous TV ads on her drug costs plan, one taking aim at Turing Pharmaceuticals — which increased the price of a lifesaving drug used by people with AIDS from $13.50 to $750 a pill — and the other promising that her big health care battle will be about “taking on insurance companies to bring down drug prices.”