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WASHINGTON — Hillary Clinton released a TV ad Wednesday that highlights her newly announced plan to fight Alzheimer’s disease — as well as a proposal to help caregivers deal with the burden of helping aging parents with the disease.

It’s the latest in a series of ads designed to draw attention to her health care proposals for Democratic primary audiences. But unlike the previous TV ads, which focused on drug prices, this is the first one that’s built around a Clinton plan to deal with the costs of a serious disease.

The ad features Keith Thompson, a New Hampshire librarian who tells the story of how he takes care of his 84-year-old mother with Alzheimer’s disease — and how he relayed the story to Clinton when he met her. The ad includes footage of that encounter, which took place at the New Hampshire Democratic debate in September.


In the ad, Thompson says he has to take his mother to work with him because he can’t afford adult day care. “Eventually she’ll require round-the-clock care. I worry about what the next step is. My mom deserves the best care she can get,” Thompson says.

Thompson says Clinton “teared up” during their initial conversation. He ends by saying Clinton “has proposed real things that could help us.”


Most of the ad actually refers to a previously released Clinton proposal to help caregivers, which includes a tax break to help people with the costs of caring for aging parents and a program to give them temporary relief from the burdens.

But the Clinton campaign framed the ad, which will run in New Hampshire, as a new plug for the Alzheimer’s research plan Clinton announced Wednesday. The proposal would increase federal spending on research to $2 billion a year, the amount scientists and advocates have recommended to find an effective treatment — and possibly a cure — for the disease by 2025.

Clinton’s previous TV ads have taken a more populist tone, hitting drug companies for “price gouging,” declaring that “your fights are her fights,” and blasting Martin Shkreli, the price-hiking former Turing Pharmaceuticals executive.

By contrast, the new ad is softer in its approach and focuses on one family’s struggle with a serious disease — as well as footage of the emotional encounter with Clinton.