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“Flagship Ventures” seemed a fine enough name, considering a biotech venture capital firm managed to raise more than $1.5 billion while using it. But, to prepare for a “disruptive,” “innovative,” and “unprecedented” future, that name has changed. Meet Flagship Pioneering.

Like any rebrand, this one — which got a slew of publicity on Thursday — is much more about style than substance.


But it got us thinking: Why does it even matter what VC firms are called?

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