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Patients tired of tiny print guidelines and difficult-to-understand drug use instructions could see their medical packaging get an innovative upgrade.

Design and development company Cambridge Consultants has created a new type of medical packaging that could make it easier for patients to learn how to properly take their medication. It could be particularly useful for self-injected drugs such as insulin, which can run the risk of user error. The AudioPack aims to cut down on that risk by breaking down instructions in an easy-to-read package with oral, step-by-step instructions from a helpful guide named Anna.


We chatted with Duncan Smith, head of the industrial, consumer, and energy division at Cambridge Consultants, about the new packaging. This conversation has been lightly edited for clarity.

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