W

ASHINGTON — Congressional supporters of the tobacco industry have wasted no time in proposing legislation to help e-cigarette companies escape rules adopted under President Barack Obama.

In what Representatives Tom Cole (R-Okla.) and Sanford Bishop (D-Ga.) described as a “clarification,” the two introduced a bill Thursday that would revise Food and Drug Administration rules governing the sale and advertising of e-cigarettes and cigars.

The “FDA Deeming Authority Clarification Act of 2017” is an attempt by the lawmakers to set FDA policy back to where it was before the agency asserted authority over cigars, pipe tobacco, and vapor products such as e-cigarettes.

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The so-called deeming rule’s “grandfather” clause states that companies selling any such product after Feb. 15, 2007, must now disclose their ingredients and prove that their products meet the applicable public health standards set by the law.

Cole and Bishop’s proposal would get rid of the “grandfather” clause.

“Vapor products offer a promising path for harm reduction for those seeking to quit or limit their smoking,” said Bishop in a statement. “This legislation would ensure the FDA’s regulatory process does not limit the availability of safer tobacco options for those seeking to make use of them.”

“The FDA effectively is making it more difficult for vapor products to come to market than cigarettes,” a statement from Cole’s office said.

The industry fought the FDA proposal for years, enlisting big-name lobbyists like former Sen. Mary Landrieu, among others, from big tobacco companies. Vapor shop owners and cigar makers and sellers also joined the fight.

Matthew L. Myers, president of the Campaign for Tobacco Free Kids, said he was not surprised by the re-appearance of the bill, which was also introduced last year.

“By working on what purports to be a technical change, “ Myers said, “ it leaves on the market the candy and fruit-flavored e-cigarettes that are so popular among young people.”

“You can put any gloss on it you want, this is the tobacco industry’s effort to continue to market flavored tobacco products to hook another generation of kids.”

Correction: A previous version of this story misidentified Representative Bishop’s party affiliation.

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