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Dr. Patrick Soon-Shiong says a great many things. Some are fabulously clever; others verge on fabulism.

But in either case, the loquacious billionaire loves to turn a phrase. And just before he does, he tends to give a verbal drumroll in the form of “what I call.” Dig through enough of Soon-Shiong’s quoted remarks and you’re to sure to find that three-word phrase again and again, always right before the entrepreneurial doctor unveils his latest bit of linguistic innovation.


We did that digging. Here’s what we call the Soon-Shiongiverse of quantum neologisms.

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