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ATLANTA — Faced with an urgent need to recruit more patients of color into clinical trials, researchers are trying a flurry of new ideas — including training black pastors in Chicago to serve as recruiters and sending a bus outfitted with exam rooms throughout rural Georgia.

The outreach comes from medical schools, pharma companies, tech entrepreneurs, and even the federal government, which aims to recruit a million volunteers willing to share their genetic and health data with the Precision Medicine Initiative.

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