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The yellow pill is dubbed “PriceGougi$ol,” and the activists who dreamed it up want it to become a new face of the backlash against high prescription drug prices.

A spoof ad for the fake drug made its debut Tuesday as part of the launch of a multimillion dollar push to call attention to “out-of-control” price increases. The organizer, the Campaign for Sustainable Rx Pricing, a project from the Washington, D.C.-based National Coalition on Health Care, plans in the coming months to put out more ads and promote the stories of Americans impacted by high drug prices.


It’s all being paid for by CSRxP’s 28 member organizations, ranging from Walmart to a union to Blue Cross Blue Shield affiliates.

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  • It’s about time something is done about drug prices, from such things as epi-pens,to many generics that have taken 4 or more price increases of 2 to 2 1/2 X in the last few years. It seems big pharma is just as GREEDY as big oil and both play with product prices on what seems like a daily basis. If we had Washington that were worth a s**t they would stop this,Oh, but I forgot!!! Most are bought & paid for by big pharma & bid oil so I guess us peons are screwed.

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