Warning: Watching TV drug ads may put you to sleep.

That’s no surprise to many of us who’ve heard about the countless ways prescription drugs can harm us. But now, the Food and Drug Administration is considering whether bombarding consumers with every last potential side effect might be overkill. The agency, which approves prescription drugs and oversees how they’re marketed, is proposing a new study to look at whether patients are being “over-warned” to the point that they stop paying attention.

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