The lawmaker’s claim was eye-popping: Americans watch 16 hours of pharma ads a year, on average.

Sen. Claire McCaskill, a Democrat from Missouri, recited that statistic on Tuesday during a finance committee hearing on health care costs and coverage, arguing that such ads are “driving our pharma costs through the roof.”

Unlock this article by subscribing to STAT Plus and enjoy your first 30 days free!

GET STARTED

What is it?

STAT Plus is STAT's premium subscription service for in-depth biotech, pharma, policy, and life science coverage and analysis. Our award-winning team covers news on Wall Street, policy developments in Washington, early science breakthroughs and clinical trial results, and health care disruption in Silicon Valley and beyond.

What's included?

  • Daily reporting and analysis
  • The most comprehensive industry coverage from a powerhouse team of reporters
  • Subscriber-only newsletters
  • Daily newsletters to brief you on the most important industry news of the day
  • Online intelligence briefings
  • Frequent opportunities to engage with veteran beat reporters and industry experts
  • Exclusive industry events
  • Premium access to subscriber-only networking events around the country
  • The best reporters in the industry
  • The most trusted and well-connected newsroom in the health care industry
  • And much more
  • Exclusive interviews with industry leaders, profiles, and premium tools, like our CRISPR Trackr.

Leave a Comment

Please enter your name.
Please enter a comment.

  • Much more than 16. We also buy ad time to synchronize the ads together with viewer preferences from Nielsen.

    You can’t get away from us cause we synchronize the ad buys so that IT DOES NOT MATTER if you change the station. Our same obnoxious ads will be on all of them AT THE SAME TIME.

    Talk to your doctor about….

  • I agree. By the time each of these ads finish listing all the horrendous possible side effects, it already seems like 16 hours!

  • Since the TV westerns are popular they should bring back the old ads.
    Geritol, for tired blood
    Serutan (natures spelled backwards) for constipation .
    Carters little liver pills for biliousness
    Miles Nervine, to calm you and restore your flagging libido.

A roundup of STAT’s top stories of the day in science and medicine

Privacy Policy