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If Pfizer’s latest ad looks to you like a visual effects-heavy Hollywood film, it’s by design.

The beaming couples and natural landscapes typical of pharma ads have been replaced by dreamlike scenes of a giant sailing ship, a launching rocket, and twin-sized beds flapping their wings through the clouds. And no, Pfizer (PFE) wouldn’t disclose the ad’s budget.

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It’s the handiwork of Hollywood veteran Robert Stromberg, who won Academy Awards for art direction in “Avatar” and “Alice in Wonderland,” and more recently directed the fantasy film “Maleficent.”

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