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What it’s like to be a Hollywood director making an ad for Pfizer

  • Rebecca Robbins

By Rebecca Robbins Sept. 15, 2017

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Pfizer ad comp
A sample image from Stromberg's Pfizer ad. Courtesy Pfizer

If Pfizer’s latest ad looks to you like a visual effects-heavy Hollywood film, it’s by design.

The beaming couples and natural landscapes typical of pharma ads have been replaced by dreamlike scenes of a giant sailing ship, a launching rocket, and twin-sized beds flapping their wings through the clouds. And no, Pfizer (PFE) wouldn’t disclose the ad’s budget.

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About the Author Reprints

Rebecca Robbins

Rebecca Robbins

Health Tech Correspondent

Rebecca covers health technology. She is the co-author of the newsletter STAT Health Tech.

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