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If Pfizer’s latest ad looks to you like a visual effects-heavy Hollywood film, it’s by design.

The beaming couples and natural landscapes typical of pharma ads have been replaced by dreamlike scenes of a giant sailing ship, a launching rocket, and twin-sized beds flapping their wings through the clouds. And no, Pfizer (PFE) wouldn’t disclose the ad’s budget.


It’s the handiwork of Hollywood veteran Robert Stromberg, who won Academy Awards for art direction in “Avatar” and “Alice in Wonderland,” and more recently directed the fantasy film “Maleficent.”

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