For most of his 18 years at Intel, Bryce Olson has been a self-described technical evangelist, promoting the company’s desktop and server platforms and its e-commerce and web-hosting services with corporate events and sales campaigns.
Then, in 2014, he found out that he had an aggressive prostate cancer. So he turned his marketing expertise at Intel toward more personally meaningful challenges. He also wanted to promote himself as a way for scientists to try out new cancer therapies targeting specific genes. And he wanted others to learn about and take advantage of these experimental but promising treatments.