Skip to Main Content

WASHINGTON — On the surface, pharma’s latest ad and messaging campaign warns of a looming “cliff” for Medicare beneficiaries, suggesting that, unless Congress takes action, seniors’ out-of-pocket costs will soar.

But, in a subtle mixing of messages, the ads also call for Congress to reduce the amount drug makers pay to cover drug costs for seniors in Medicare’s so-called donut hole.


“As a Medicare Part D Cliff looms for seniors, the program’s successful structure is also in jeopardy. Congress can act now to protect seniors from the donut hole suddenly increasing by more than $1,200, and secure the program for the future by fixing changes that undermine its successful competitive structure,” reads one of the ads from the industry trade association PhRMA.

Unlock this article by subscribing to STAT+ and enjoy your first 30 days free!