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Even under the no-holds-barred rules of biotech, it’s a particularly shrewd move, one that might prompt guffaws from knowing insiders.

But there it was this week, tooling around the streets of Cambridge, Mass., the hub of American biotechnology: a truck carrying a mobile billboard promoting life sciences in … Maryland.


“Health science is in our DNA,” the billboard proclaimed, alongside the picture of a microscope emblazoned with the phrase, “Open for business.”

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