WASHINGTON — A coalition of health industry groups on Tuesday unveiled a public-relations push that aims to ensure lawmakers keep their campaign-trail promises to lower drug costs.
In doing so, lawmakers will have to “take on Big Pharma, ” according to the new digital ads from the Campaign for Sustainable Rx Pricing. For years, the group has sought to spotlight drug makers’ role in the sky-high price of prescription medicines, and a spokeswoman said the new ads represent the beginning of a “six-figure, multi-phase” campaign.
The campaign, which features both a 30-second and 60-second ad, was unveiled the same day that the current Congress returns to Washington for the first time since the midterm elections. The initial ads focus on insulin costs, and feature a man with diabetes penning a plea to his congressman: that he follow through on a pledge to lower drug costs.