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One of the biggest challenges that researchers have traditionally faced is getting enough people to participate in studies. And patient recruitment also takes up a big portion of research funding.

But one group’s model may have found a solution to that problem — by using social media and the promise of giving people their results as a recruitment tool. In a study published Thursday in the American Journal of Human Genetics, the researchers behind the Genes for Good project share what they’ve learned since launching it in 2015.

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