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It’s been two years since tech behemoth Amazon launched its joint venture in health care with Berkshire Hathaway and JPMorgan Chase. Called Haven, the initiative is aimed at cutting costs and improving quality with an immediate focus on serving the employees of the three companies. The secretive venture has so far generated lots of buzz but said little about how it will accomplish those goals.

Meanwhile, another experiment in revamping health care with tech tools has been a little more transparent. It was started nearly a decade ago on the campus of a different tech giant with bold health ambitions: Apple.


In 2011, the iPhone maker began offering primary care-focused health plans to its employees by way of a venture-backed startup called Crossover Health. Since then, Crossover has grown exponentially. Besides Apple, health-minded tech giants including Facebook, Comcast, and Microsoft all currently entrust the health of their employees to Crossover.

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