For the better part of four years, Samantha Meltzer-Brody has been trying to recruit thousands of women for a large study she was leading to investigate the potential role of genetics in postpartum depression.
The study’s launch was covered in the New York Times, which helped fuel a surge in participation at the outset. But over the years, signups waned, a problem that’s common in research studies.
Many ad agencies do pro bono work each year for the opportunity to showcase their chops and elevate their profile. They look for causes that everyone would support which provides “earned media” (PR) exposure. If you have a public health issue in need of traction with the world, approach a few advertising agencies you admire. Think of advertising campaigns you admire and google them to see who their agency is. Getting an agency on board could make all the difference for your mission. It will need to feel like a cause that they can leverage for their own benefit too, but there are lots of opportunities out there. Go for it!
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