It’s the oldest, most reliable strategy for building a business in health tech: Sell to employers, who will pay to make your products and services available to their workers.
Now, as the economy buckles under the strain of the Covid-19 pandemic, many employers are cutting costs and laying off their employees in droves. The new mood of austerity raises a crucial question for health tech companies: Is targeting the employer market still a viable strategy if a record number of Americans aren’t employed anymore?
The answer isn’t clear yet, and it may prove complicated.
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