With the clock ticking on a European Commission probe into Google’s $2.1 billion bid for Fitbit, the tech giant offered regulators a concession late Monday, agreeing not to use Fitbit’s trove of health data to help target ads.
Google had been staring down the possibility of a sweeping antitrust investigation by European regulators that was the latest in a series of probes into its deal with Fitbit announced last November. But the tech giant had a potential way to avoid the full thrust of the investigation: A promise, in the form of a binding pledge, not to use Fitbit’s fitness data for ad-targeting. Regulators gave the company until Monday to offer such a statement. Google complied late that day, Reuters reported.