Pinterest has built its massive brand around its identity as a cheery, curated hub of health and wellness content — complete with a widely praised, hardline policy against medical misinformation.
But behind the scenes, Pinterest’s battle against misinformation has been just as much a fight inside the company’s own doors. A STAT investigation has found that the platform’s policy was crafted and championed by a handful of employees — largely women of color — who say they were met with pushback and apathy from co-workers and supervisors. That lack of buy-in meant the company didn’t fully defend the policy when it came under attack — which left the employees who created it vulnerable to harassment, doxxing, and other threats.
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