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There’s nothing like a global pandemic to force a reimagining of one’s business. What it means for the pharmaceutical industry is that it can’t keep doing what it’s been doing for years.

Covid-19 has exposed the industry’s antiquated sales model and revealed the limitations and opportunities of remote commerce. And the speed with which Covid-19 vaccines have been developed taught us that bringing therapies to market needn’t be a 10-year slog if you’re working in concert with government for the betterment of public health.

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