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Health tech startup Cityblock Health, with its mission of delivering stepped-up primary care to Medicaid patients, is finding its footing in the very cracks that the Covid-19 pandemic has exposed. It’s leveraging its signature technology to help this highly marginalized population.

“It’s very telling here that up until before the pandemic, there was a real unspoken belief that you couldn’t [digitally] engage low-income folks, folks who don’t have smartphones readily available, folks who don’t have money for big unlimited data packages,” Cityblock’s co-founder and chief health officer Toyin Ajayi said during a Wednesday panel at STAT’s Health Tech Summit. “Very, very few folks are really engaging in the hard work of designing tools that bridge the digital divide … and from the outset, we saw a lot of potential here.”  

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