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As the digital health sector teems with new entrants, another virtual care startup is stepping into the fray.

With three digital health veterans at the helm, primary care company Marley Medical launched Thursday with a promise to treat chronic conditions with an array of remote services and a team-based approach to care. The startup, founded by the former executives of digital respiratory health company Propeller Health, enters what has quickly become a crowded market. Once dotted with a handful of upstarts, the virtual care sector is now brimming with companies large and small, with some offering treatments tailored to a specific chronic illness and others featuring a smorgasbord of primary care services.


A startup looking to break onto the scene a few years ago may have slid by on novelty alone, but companies hoping to enter the sector today face a steeper challenge.

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