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Riding a wave of consolidation in virtual care, home diagnostics brand Everly Health on Thursday acquired fertility startup Natalist, becoming the latest home testing business to bulk up its lineup with services geared at women and families.

While financial details of the deal were not disclosed, the all-cash transaction parallels an earlier deal between digital pharmacy Ro and testing startup Modern Fertility that brought services including hormone testing and prenatal vitamins into Ro’s broader virtual fold, which was originally focused around treatments for erectile dysfunction and hair loss.

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