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Riding a wave of consolidation in virtual care, home diagnostics brand Everly Health on Thursday acquired fertility startup Natalist, becoming the latest home testing business to bulk up its lineup with services geared at women and families.

While financial details of the deal were not disclosed, the all-cash transaction parallels an earlier deal between digital pharmacy Ro and testing startup Modern Fertility that brought services including hormone testing and prenatal vitamins into Ro’s broader virtual fold, which was originally focused around treatments for erectile dysfunction and hair loss.


As the telehealth sector crowds, companies large and small alike have rushed to build out their current lineups with remote services including testing, devices, and home delivery of medications. For example, hybrid care company Carbon Health has built a foundation for its home care vertical with two recently acquired virtual care startups, while Teladoc acquired Livongo to add digital treatments for chronic illnesses. And Marley Medical, launched earlier this month with a plan to offer an array of virtual services, has a portfolio of offerings that include testing, remote monitoring devices, and prescription delivery.

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