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In many ways, David Feinberg was an unconventional choice to lead Cerner, one of the nation’s largest vendors of electronic health records. As a prior CEO of health systems, he was a prominent customer of Epic, the company’s arch rival, and a longtime friend of its founder and CEO, Judy Faulkner.

At a recent gathering of hospital informatics executives in California, where one might expect the competitors to be working the room, Feinberg and Faulkner instead gravitated toward each other, chatting easily about the future of their work. Feinberg even snapped a selfie of the smiling CEOs and tweeted it.

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