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When it comes to new opportunities, health tech companies tend to follow the money. That means that for years, Medicaid — the public insurance program serving nearly one in five U.S. residents — has been largely left behind in the race to use tech to provide more convenient, better care.

That’s changing though, amid increased calls for equity and inclusion in health care and as a growing cadre of private and public payers begin to align themselves with value-based care models that reward clinicians for the quality of care they provide, rather than the quantity of services given. There’s a crop of pioneering startups beginning to court the roughly 76 million people covered by Medicaid.

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