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Digital behavioral health programs are making a bold pitch to payers, employers, and patients themselves: Shell out upfront for our virtual coaching and remote monitoring, and we’ll save you money by avoiding costly complications from diabetes and other diseases in the long run.

For diabetes, which nearly tops the list of chronic health conditions by cost, many virtual programs are promoting continuous glucose monitoring as part of that promise. “We just started to see that with CGMs, it’s a foregone conclusion that they’re going to be the dominant solution,” said Sean Duffy, co-founder and CEO of digital care company Omada Health. The devices, which stream users’ blood glucose data throughout the day, are most commonly used by people who need multiple daily doses of insulin to manage their diabetes, but “this isn’t just for people who inject insulin,” said Duffy. “We decided that it was going to be table stakes and Omada needed to power CGM and coaching in a really deep way.”

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