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Someone needs to tell Michel Vounatsos that he suffers from a terrible case of tin ear syndrome.

At a time when many Americans are increasingly angry over the cost of medicines, the Biogen chief executive last June slapped a $56,000 price tag on its newly approved Alzheimer’s treatment.

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Ever since, nothing but scandal has enveloped him and the company he runs. Moreover, he has further harmed an industry that often struggles — sometimes, for good reason — to convince the public it is on the side of the angels.

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