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ORLANDO, Fla.  — Of all the health tech industry’s top priorities, interoperability is among the driest. It’s wonky. It’s technical. It takes a lot of explaining.

But at this year’s HIMSS conference, interoperability is getting a splashy, eye-catching rebrand as businesses face a new marketing challenge: getting hospitals and clinics to actually buy into data-sharing technology that federal rules have forced vendors to adopt.

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