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Amazon announced Wednesday it will shut down its medical venture Amazon Care at the end of the year, a surprising move less than a month after the tech giant’s blockbuster announcement that it plans to acquire One Medical.

In a memo to staff, Amazon Health Services leader Neil Lindsay said that the ambitious effort to stand up a nationwide primary care service to offer employers “was not a complete enough offering for the large enterprise customers we have been targeting, and wasn’t going to work long-term.” Though the shutdown will not impact Amazon’s many other health care projects, it represents an embarrassing failure for a company that has successfully transformed numerous industries, including retail and cloud computing, showing that for its lofty goals, the company is not immune to the challenges that have stalled the health care efforts of other tech giants.

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