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UnitedHealth Group is poised to widen its lead in the Medicare Advantage market through a partnership with the retail giant Walmart.

The two companies announced a multifaceted, 10-year partnership Wednesday that will kick off in January with a co-branded Medicare Advantage plan in Georgia. UnitedHealth will also help Walmart Health clinics manage care for all of their Medicare Advantage patients, regardless of insurer, starting with 15 locations in Georgia and Florida and growing from there.

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“We’re excited that this new collaboration will expand access to value-based care and help seniors in Medicare Advantage plans enjoy a better overall experience and improved health outcomes,” said Dan Schumacher, UnitedHealth’s chief strategy and growth officer, in an interview. “That’s what we’ve been seeing over time as we continue to go deeper into value-based care delivery.”

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