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When the pandemic exposed long-festering problems around access to mental health care, many organizations started panic shopping for apps and virtual services to address the needs of workers. Now, there are signs that some of that sales momentum may slow down as companies take a sober look at their budgets in the face of a rocky economy.

Mental health company executives and benefits consultants report that while providing better access to care remains a top priority for employers, sales don’t come as easily as they did at the peak of the crisis.


“We’ve been in this reactionary mode in 2020 and 2021,” said Erin Boyd, chief growth officer in charge of enterprise sales for telemental health company Talkspace. “And now that the waters have calmed, we’re back to a normal sell cycle.”

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