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True to its e-commerce expertise, Amazon is jumping into the world of direct-to-consumer telehealth. On Tuesday, the tech goliath launched a virtual health storefront that individuals can access through the main Amazon website and its mobile app, offering the ability to message teleproviders and obtain prescriptions for about 20 health conditions.

Amazon has been making significant shifts in its health care strategy in the last few months: In July, it announced plans to acquire primary care company One Medical in a deal valued at $3.9 billion. In August, it was in a bidding war for home health care company Signify Health.

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