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Top health care leaders braved rain, hail, and flash flood warnings at this year’s J.P. Morgan Healthcare Conference in San Francisco. The other thing they’re navigating? The downpour of new-entrant retailers in health care. Announcements at JPM and the recent CES 2023 conference in Las Vegas have confirmed the desire of folks including Amazon, Best Buy, CVS, and even Samsung to try to make health care simpler.

CVS is making a play to extend its arm into primary care and behavioral health. Walgreens is entering new markets, acquiring Summit Health. And Amazon’s recent acquisition of One Medical seems set to go through approvals.

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