Marketing Manager, Lead Generation

In November 2015, STAT was launched as a new national media brand focused on health, medicine, and life sciences. Over the past six years, we have grown to be the authoritative and trustworthy news media source and our all-star team of editors and reporters have won numerous journalism awards, including being named as a 2021 Pulitzer finalist. The STAT brand includes a website (www.statnews.com), mobile app, numerous newsletters, live events and virtual events, and other products. STAT is based in Boston and is part of Boston Globe Media.

Job Description

We’re seeking a driven, dynamic, and results-oriented individual with an interest in demand and lead generation marketing to join our business team. This position will report to the Executive Director of Marketing & Sponsorships and will work across digital marketing channels to support the advertising sales team. They will be primarily focused on upper-funnel awareness, demand generation, lead generation, and lead nurturing of advertising clients.

Responsibilities

• Is results-driven and self-starting.
• Is an excellent copywriter and a grammarian at heart.
• Is organized and has keen attention to detail.
• Can manage multiple, overlapping timelines and projects.
• Has experience with lead scoring and working with CRM & digital marketing/sales platforms such as Hubspot, Salesforce, Marketo, etc.
• Thrives on generating new leads and advancing existing opportunities for the sales team.
• Works well with a team, embraces opportunities to learn from colleagues, and is comfortable wearing the ‘many different hats’ that a role in marketing requires.
• Building awareness of advertising products to our database of customers and prospects.
• Generating new marketing qualified leads for the Advertising Sales team.
• Working with the Ad Sales team to identify and build high-value contact lists, design, and execute account-based marketing efforts against target accounts.
• Creating the marketing assets needed to achieve these marketing strategies.
  • This includes, but is not limited to:
    • Email campaigns
    • Paid social media campaigns
    • Web blog posts
    • Native and display ads
    • Automated sales workflows
• Managing and improving upon an online content marketing hub to generate new prospects.
• Creating, managing, and keeping up-to-date upper-funnel sales/marketing materials, including general presentations, media kit, sell sheets, custom research, etc.
• Building metrics reports for the Marketing, Sales, & Product teams to identify areas of opportunity and growth for the business.
• Working with Ad Sales, Marketing, and Product to strategize on and implement improvements on the sales process.

Qualifications

• BA/BS degree required
• 4-6 years of professional experience
• Experience with and awareness of marketing automation platforms, products, and tools
• B2B marketing experience
• Excellent written and interpersonal communication skills
• Self-motivated and ambitious, strong ability to manage and complete projects independently
• Creative, detail-oriented, and organized
• Ability to quickly learn and use new digital marketing platforms including but not limited to Hubspot Marketing and Sales hubs, Adobe Analytics, and WordPress.
• A willingness to adapt and be audience-focused, with a curious mindset and a commitment to creating an inclusive work environment

Benefits/Location

We offer a competitive benefits package, including health insurance, a 401k plan, generous vacation, and more. We also provide Care.com back-up care and have numerous wellness offerings, including free access to HeadSpace for all full time employees.

This position can be based in our Boston headquarters or remotely. While the location of this position is flexible, occasional travel is likely once the pandemic subsides. That would include trips to STAT’s headquarters in Boston and travel to other cities for reporting purposes.

STAT is committed to building a diverse and inclusive workplace. We strive to create a culture that encourages, supports, and celebrates all voices. A staff that reflects the world around us makes for better — and more accurate — journalism.

Vaccination Statement

BGMP will require that all employees, including temporary employees, co-ops, and interns, regardless of work location, provide the company Human Resources team with proof of vaccination status through the secure system that will be provided for these purposes. For those who are not vaccinated for company-approved and verified medical and/or religious reasons, that same system will also allow you to upload required weekly COVID test results. Failure to comply with or enforce any part of this policy, or misrepresentation of compliance with this policy, may result in discipline, up to and including termination of employment.

EEO Statement

Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.

How to Apply

Candidates can apply on the Boston Globe Media careers page with a resume and cover letter.