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The next time that Mylan runs a convention booth and wants to provide doctors with something nourishing, the drug maker may want to offer biscuits or fruit instead of yogurt.

That’s because the company was scolded by a United Kingdom pharmaceutical industry watchdog for handing out cups of frozen yogurt last summer at the European Society of Cardiology Congress. The event was held in London and attended by more than 30,000 medical professionals and industry representatives.


An anonymous complaint, however, was filed with the Prescription Medicines Code of Practice Authority over lavish exhibition booths and a party-like atmosphere, according to a PMCPA report. Mylan was cited as one of the offenders, and the watchdog decided that the drug maker breached the industry code for acceptable behavior by distributing frozen yogurt.

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