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When Genentech sales reps gathered in late January in Las Vegas for their national sales meeting, they were rewarded with a treat — Gwen Stefani, the popular singer, performed for the crowd, according to photos posted online.

It remains unclear what she was paid for her show at the Mandalay Bay Resort and Casino. A Genentech spokeswoman declined to comment, as did Stefani’s booking agent. However, Stefani has commanded upwards of $350,000 to perform at private events, according to data from Celebrity Talent International that was cited in a Business Insider story in 2014.

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  • Well, one could argue that given her recent relationship with Blake Shelton, the former “DNA” went for a more ‘country motif’ instead of ‘sex, [hard] drugs & rock n’ roll’ … one could.

  • I believe in taking care of your employees for doing a good job, but this type of practice needs to stop, especially with all the pressure being placed on industry to develop Value Based Pricing Models. Every expense comes out of the revenue generated from selling a dose of the drug. If I was in industry, I would be trying to develop models to work with my customers at all levels and determine what Value means to each of them and begin to change my company culture and mission.

    • You’re being a bit rough. This is one of the few chances where reps of both sexes get the chance to drink a lot of booze and have sex with persons other than their spouse or significant other.

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