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Eli Lilly is having a cow over an ad campaign run by a big cheese maker.

Here’s why: An international dairy called Arla is telling consumers that its cheeses are preferable because they do not use milk from cows that are given rBST, a hormone supplement made by a Lilly subsidiary. And the ads allegedly disparage the supplement by insisting Arla cheeses do not use “weird ingredients,” such as rBST, according to a lawsuit Lilly filed last week in federal court in Wisconsin.

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