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Despite being demonized over its pricing, a new survey released this week finds the pharmaceutical industry actually enjoys a strong reputation among most people.

Using a formula that relies on ranking several different attributes — innovation, performance, leadership, citizenship, governance, workplace, and products and services — the industry received a grade of 71.8, a notable 3.5 point improvement from last year and its best showing in five years. And of eight countries canvassed, drug makers received their best reviews from folks in the U.S.

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