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Some drugs that are heavily promoted to doctors may not be worth it

  • Ed Silverman

By Ed Silverman Sept. 19, 2017

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Electronic prescribing
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If a prescription drug needs a hard sell, can it really be all that good?

A new analysis suggests the answer is no, at least in Canada.

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About the Author Reprints

Ed Silverman

Ed Silverman

Pharmalot Columnist, Senior Writer

Ed Silverman covers the pharmaceutical industry.

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  • There is a reason why drug reps do not promote the drugs on the WHO EML. All of the meds on the list from what I can see are generic. With the typical pharma company paying $3000 or more a day for one rep to visit 10 docs it it doesn’t make sense for them to be pushing generics. One also might argue the definition of “essential”. For example there are no TNF inhibitors on the list for rheumatoid arthritis, just the ones I learned about when I took pharmacology 45 years ago.

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