Contribute Try STAT+ Today

Concerned about the veracity of some pharmaceutical marketing, the Food and Drug Administration plans to study the extent to which doctors and consumers can detect deceptive ads.

In explaining its rationale, the agency reiterated ongoing worries that misleading advertising can generate unnecessary prescribing, but also indicated interest in finding new ways to identify troubling ads, since resources are tight, according to this notice.

Unlock this article by subscribing to STAT+ and enjoy your first 30 days free!


What is it?

STAT+ is STAT's premium subscription service for in-depth biotech, pharma, policy, and life science coverage and analysis. Our award-winning team covers news on Wall Street, policy developments in Washington, early science breakthroughs and clinical trial results, and health care disruption in Silicon Valley and beyond.

What's included?

  • Daily reporting and analysis
  • The most comprehensive industry coverage from a powerhouse team of reporters
  • Subscriber-only newsletters
  • Daily newsletters to brief you on the most important industry news of the day
  • STAT+ Conversations
  • Weekly opportunities to engage with our reporters and leading industry experts in live video conversations
  • Exclusive industry events
  • Premium access to subscriber-only networking events around the country
  • The best reporters in the industry
  • The most trusted and well-connected newsroom in the health care industry
  • And much more
  • Exclusive interviews with industry leaders, profiles, and premium tools, like our CRISPR Trackr.
  • It is Thursday, another hot day in the City of Angels. I just watched a TV commercial that may contain false advertising. Gonna call the FDA.

    My name is Friday..
    I work here…

    Just the facts m’am.

    Dum da dum dum.

  • It is quite simple, actually. When the disease population does not match the romping, hardy, attractive-looking, seniors (usually) in the video – you wonder what other smoke they are blowing your way. Then there is the machine-gun recitation of side effects like “Call your doctor if… your eyeballs start to bleed, you go blind, your experience severe chest pains, partial paralysis, …” This clearly tells you that dying and desperate people take this stuff – not folks with minor arthritis pain.

  • It is absolutely ridiculous that the FDA should even allow direct to consumer advertising. It results in patients trying to treat and diagnose, thinking the newest most expensive treatment is necessary for them, and overall drives up healthcare costs. There is no way this should be allowed.

    Jon W, PharmD

Comments are closed.