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After months of silence about drug company promotional practices, the Food and Drug Administration scolded Pfizer (PFE) over a consumer video that created a “misleading impression” of the Estring vaginal ring because there was no risk information.

The agency objected to a staged interview between a physician and a patient — both of whom were paid and trained Pfizer spokespeople — discussing the ring, which is used to treat moderate to severe symptoms of vulvar and vaginal atrophy due to menopause. Not only did the video fail to include risk information, but the patient claimed she did not suffer any side effects while experiencing “instant relief.”

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