A first-of-its-kind law was adopted last week in Tennessee that seeks to prevent lawyers from running deceptive ads as they go about soliciting consumers who may have been harmed by a prescription medicine or medical device.

The law, which takes effect in July, does not prohibit such advertising altogether, but does ban ads that contain language suggesting they are medical warnings or health alerts, or fail to disclose information stating the ad was paid for by a lawyer, among other things. Ads are also not allowed to display the logo of a government agency, such as the Food and Drug Administration.

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