This will not be music to the ears of the pharmaceutical industry.
A pair of advocacy groups is asking the Food and Drug Administration to ban the use of music during the portion of television and online ads that recite potential side effects, warning consumers may be too easily distracted.
In arguing their case, the advocacy groups contend that ads with music too often fail to comply with the so-called fair balance goals sought by the FDA when the agency loosened its rules in 1999 and made it easier for drug makers to advertise medicines on television.
About the Author Reprints
