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The Massachusetts attorney general has filed a lawsuit against Publicis Health, one of the world’s largest health care communications companies, for allegedly designing and placing unfair and deceptive “marketing schemes” to help Purdue Pharma sell more of its OxyContin painkiller.

The state claimed that, from 2010 through 2019, Publicis (PUBGY) collected more than $50 million in exchange for creating plans that convinced doctors to prescribe Purdue opioids to more patients — and at higher doses for longer periods of time. As a result, Publicis helped create a “public nuisance” of opioid use disorder, overdose, and death in Massachusetts.

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