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A promotional campaign has sparked a legal dispute between Spark Therapeutics and Bluebird Bio (BLUE) over the use of a single word: spark.

As Bluebird works toward winning U.S. regulatory approval for a gene therapy to combat sickle cell disease, the company created a website and videos designed to provide greater awareness of the illness. And its effort uses such slogans as “Let’s Spark Change in Sickle Cell” and “Be the Spark.” The company is also seeking four trademarks for “I AM THE SPARK” and “SPARK CHANGE,” among other phrases.

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  • Maty one observe that “Be The Driver” and “Drive Change” would work just as well – in all of the slogans – and avoid the hassles? Unless of course they intended to “Spark” some confusion?

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