Effective communication is at the heart of improving people’s health — we want people to better understand the ways that our individual and community actions impact our own health and the health of those around us. And in our increasingly digital world, the next phase in health communication is video, where we can connect with people and answer their questions in a way that is easy to understand and engaging.
To help health experts make the most of what digital video can offer, YouTube works alongside health authorities to increase their proficiency in digital communication skills, and fosters partnerships between creative digital content creators and medical experts to reimagine how health information is shared.
One of the newest of those partnerships is between the American Public Health Association (APHA) and Complexly, the creative educational production company started by long-time YouTube creators Hank and John Green.
Through this partnership, APHA recently launched their new series, That’s Public Health, about the many ways that public health helps improve our lives. From climate change and mental health to housing and racial equity, this 20-part series will showcase the breadth and depth of public health’s role in our daily lives and how it works to make populations healthier over the long term. The series leverages Complexly’s skills in storytelling alongside APHA’s public health expertise to bring the facts to life in fun and engaging ways for learners of all levels.
As health leaders look to make public health information truly public, mobile video formats are a critical tool for reaching global audiences at scale and providing free and equitable access to the information that is both credibly sourced and culturally relevant.