Access to information is emerging as a key social determinant of health. Healthcare leaders need to consider how people access information about their health, the quality of that health information, and how easy it is to understand.
One respected journal leading the way to wider access to information is the New England Journal of Medicine. NEJM has started a new initiative to provide access to the best minds in medicine through their channel on YouTube.
NEJM will share content from Quick Takes — short video summaries of article findings and their implications — to interviews, animations, and more. Through this new partnership, the best and latest research findings from NEJM will be available for free to audiences around the world through video.
This is important, because video is a particularly effective format for sharing health information in ways that are accessible and digestible not only to a professional audience but to everyone. Regardless of your literacy level, location, or language, video is easy to understand and engaging — even on a mobile phone.
NEJM has long been a cornerstone in providing public access to information, notably by allowing online access to readers in the world’s least developed countries, and by making freely available all articles of urgent public health importance. This latest expansion into video underscores their commitment to information equity.
As health leaders look to make public health information truly public, mobile video formats are a critical tool for reaching global audiences at scale and providing free and equitable access to the sharpest thinking in science and medicine.