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Education is a critical part of helping communities live healthier lives. The degree to which information and communication impact health outcomes has been brought into sharp view over the past two years as the world battled a misinformation epidemic alongside the Covid-19 pandemic.

That’s why the American College of Physicians (ACP) has produced a multi-part YouTube video series for both physicians and patients that will address misinformation around vaccines and provide evidence-based, scientific information about the safety and efficacy of vaccines. ACP is a leader in providing vaccine education for adults, and this content will build on ACP’s ongoing immunization education efforts.

The Physician to Physician Conversation series focuses on supporting physicians and other healthcare professionals with effective communication strategies to build vaccine confidence and address concerns that are rooted in misinformation.

ACP’s videos will also educate the public about where to get trusted, credible information, and provide viewers with an opportunity to ask physicians vaccine questions as part of their Ask Your Internist Q&A series.

This is important, because video is a particularly effective format for sharing health information in ways that are accessible and digestible not only to a professional audience but to everyone. Regardless of your literacy level, location, or language, video is easy to understand and engaging — even on a mobile phone.  Several of the videos are also offered in Spanish.

For more than a century vaccines have been an important tool for public health, helping to prevent the spread of serious illness and saving millions of lives each year. Vaccines are important for adults to prevent diseases like flu, pneumonia, and shingles. Vaccines not only reduce the chance of infection, but also help prevent hospitalization, disability, exacerbation of chronic diseases, and death. Physicians are trusted messengers and play a critical role in educating their patients about which vaccines are recommended based on their age and risk factors, helping to both increase confidence in vaccination and reduce the spread of misinformation.